About us
Why we started HerTable Ventures
The Operational Challenge
After reentering the F&B world and launching two restaurants, Arpita Ganesh — a serial entrepreneur with decades of experience — found herself battling the daily grind alone. No playbook, no support, no one to help make sense of the chaos. She saw how many women in food were doing everything — cooking, managing, hiring, financing — but without the guidance or systems to scale.
The Tech Disconnect
At the same time, Aaditi Sinha — a seasoned product leader and tech entrepreneur — kept asking the same question: why does F&B tech feel so broken? POS systems were clunky, customer data was fragmented, and platforms were built without the operator in mind — especially not women founders.
Together, they saw the same problem: women in food were creating brilliance, but without the infrastructure to grow. HerTable Ventures is here to empower women in the food space with the tools, mindset, and support to build resilient, profitable businesses — without losing their passion in the process.
Arpita Ganesh
Founder | Business Strategist | Profitability Partner | F&B Transformation Strategist | Multi-time Entrepreneur | Digitization Expert
AG is a multi-time entrepreneur and transformation specialist with over 30 years of cross-industry experience, and a deep-rooted passion for building smart, sustainable, and scalable consumer businesses — especially in the Food & Beverage space.
A graduate in Hotel Management, AG began her journey on the frontlines of hospitality, understanding firsthand how operations, guest experience, and margins intersect in the real world.
Over the years, she has worked across multiple verticals — from food tech and retail to service brands — always focusing on solving operational inefficiencies and unlocking profitability.
She has founded, built, and scaled her own D2C brand to national success, giving her an insider's perspective on what it really takes to grow a business from the ground up — product by product, customer by customer, system by system.
As she began mentoring and consulting for food entrepreneurs across India, a pattern emerged: Women were doing everything — from cooking and marketing to hiring, negotiating, and running daily ops — yet were operating without structure, strategic clarity, or systems that could help them truly scale.
That's where Her Table Ventures was born. AG launched Her Table Ventures as India's first venture studio dedicated to women-led F&B businesses. Her mission? To help women in food grow smart, scale profitably, and lead boldly — with the kind of real-world support usually reserved for VC-backed startups.
Her unique approach combines:
- Business logic with grounded empathy
- Operational experience with strategic foresight
- Hands-on support with long-term planning
- Deep understanding of tech and digitization
Through Her Table Ventures, AG continues to partner with founders of cafés, restaurants, cloud kitchens, bakeries, bars, and packaged food brands to turn chaos into clarity, hustle into systems, and potential into real, repeatable profit.
She's not here to preach. She's here to partner.
Aaditi Sinha
Product Leader | Tech Strategist | SaaS Expert | F&B Digitization Architect | Startup Builder | Customer Journey Designer | Data & UX Advocate
Aaditi Sinha is a seasoned product leader, technologist, and startup builder with a deep passion for creating user-centric, scalable tech solutions.
With over a decade of experience spanning product development, growth strategy, and customer experience, Aaditi brings a rare blend of technical rigor and human insight to Her Table Ventures.
Before joining Her Table, Aaditi co-founded Locale.ai, a SaaS startup that helped companies leverage geospatial data for business intelligence.
As Tech Partner at Her Table Ventures, Aaditi leads the development of our proprietary F&B technology stack — from customer journey tools and point-of-sale systems to inventory, vendor, and employee management solutions. Each product is designed with the unique needs of food entrepreneurs in mind — intuitive, powerful, and built for real-world use.
Aaditi's strengths lie in:
- Turning complex operational problems into elegant tech solutions
- Deep product-market alignment through data and design thinking
- Building agile, scalable platforms that grow with the business
Her ability to bridge the gap between kitchen floors and code makes her an invaluable part of our mission to digitize and future-proof women-led food businesses.
She's not just building tech. She's building what makes your business work smarter.